HYPE

Peter. J. Bezuidenhout 

Chief Operating Officer 

Peter J. Bezuidenhout is the visionary Founder and Chief Operating Officer of The Hype Collective South Africa, a pioneering ecosystem that converges expertise across diverse industries. Renowned for his innovative spirit and strategic acumen, Peter has cultivated a culture of collaboration and creativity within the collective.

With a distinguished career spanning South Africa's hospitality industry, international roles in London, and leadership positions in East Asia's education sector, Peter has consistently driven teams to excellence. Since 2002, he has spearheaded sales, marketing, and customer service teams in South Korea, Beijing, and Shanghai, transforming them into industry leaders.

In 2016, Peter established The Hype Collective to bridge South African expertise with global markets, fostering opportunities and growth. Under his stewardship, the collective has flourished, collaborating with organizations in China, Japan, and South Africa. This success was recently acknowledged with the prestigious Client Service Excellence Award for Best Market Research Consulting & Design Firm in 2024 from MEA Markets (Middle East & Africa).

Peter holds a Bachelor of Arts degree in Hospitality Management and Management Accounting, complemented by certifications in Accounting and Business Administration from EdExcel UK. He also earned a Master of Business Administration with Merit from the University of Bradford. His leadership philosophy centers on collaboration, innovation, and empowering teams to achieve remarkable outcomes.

As a forward-thinking leader, Peter envisions The Hype Collective as a catalyst for transformative change, pushing boundaries and creating lasting impacts across industries. His dedication to excellence and innovative approach continue to propel The Hype Collective as a beacon of creativity and success in South Africa and beyond.

Harry Yong

Real Estate and Hospitality Expert

Hai Yong is a distinguished Real Estate and Hospitality Expert Advisor at The Hype Collective, renowned for his wealth of experience in managing cross-border transactions. Specializing in land acquisition, project development, and a wide array of leasing and hospitality matters, Hai Yong has played a crucial role in representing major investors and developers. His accomplishments include providing counsel on significant property acquisitions and facilitating joint ventures, earning him prestigious accolades such as the Next Generation Partner for Real Estate and Construction as recognized by Legal 500. 

As a partner at Jingtian & Gongcheng Shanghai Office and formerly at Baker Mackenzie, Hai Yong's strategic insights have significantly influenced the real estate industry. His advisory services to clients such as Hysan Development and RGE (Royal Golden Eagle Group) highlight his unwavering dedication to delivering excellence. Hai Yong's expertise also encompasses the authorship of influential publications on green building practices and real estate transactions. 

Academically, Hai Yong holds an LL.B. from Minzu University of China and an LL.M. from the Tsinghua & Temple University Joint Program. He is licensed to practice law in both China and New York, showcasing his extensive global legal expertise. Furthermore, Hai Yong actively contributes to the legal community by lecturing at Minzu University of China and the Beijing Institute of Technology, imparting knowledge to aspiring legal professionals.

George Moss

Design and Marketing Expert

George Moss is a visionary in the realm of design and marketing, currently serving as the Chief Design Officer at CU3ED Design Agency. With a keen eye for aesthetics and a strategic mind for branding, George has been instrumental in shaping the visual identity of numerous high-profile clients, ensuring their messages resonate with clarity and impact.

Beyond his role at CU3ED, George is also a Design and Marketing Expert and Advisor at the Hype Collective, where he leverages his extensive experience to guide emerging talents and startups. His expertise in creating compelling narratives through design has made him a sought-after consultant in the industry.

George's passion for innovation is matched by his commitment to mentorship, as he dedicates time to nurturing the next generation of designers. His workshops and seminars are renowned for their insightful content and hands-on approach, empowering participants to push the boundaries of creativity.

With a portfolio that spans across various sectors, George Moss continues to be a driving force in the design community, championing the fusion of form and function to create experiences that are not only visually stunning but also deeply meaningful.

Jennifer Bloom

Business Experience Audit Expert

Jennifer Bloom is a distinguished Business Experience Audit Expert at the Hype Collective, renowned for her meticulous approach to evaluating and enhancing business processes. With a sharp analytical mind and a deep understanding of market dynamics, Jennifer provides invaluable insights that drive strategic decision-making and operational excellence.

Her expertise lies in dissecting complex business models to identify inefficiencies and opportunities for innovation. Jennifer’s audits are not just assessments; they are transformative experiences that empower organizations to achieve their full potential.

At the Hype Collective, Jennifer’s role extends beyond auditing. She is a trusted advisor, guiding businesses through the intricacies of digital transformation and helping them navigate the ever-evolving landscape of technology and consumer behavior.

Jennifer’s commitment to excellence is reflected in her ability to translate data into actionable strategies, ensuring that her clients remain competitive and agile in a fast-paced world.