Name: 550 White Blue Haze
Brand: New Balance
SKU: GONE55WHBLHASHWH_G_BB550LSB-UK10-18-20D
Price: 11848.00 INR
Availability: InStock

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Origin: Originally conceived in 1989, the New Balance 550 emerged as a performance basketball shoe under the moniker P550 Basketball Oxford, designed by Steven Smith. Initially, its impact was minimal, fading into obscurity shortly after its debut. However, the 550's destiny was irrevocably altered through a strategic revival.

Construction: The 'White Blue Haze' variant is meticulously crafted with a white leather and mesh upper, incorporating both smooth and perforated leather panels. The design features the iconic 'N' logo on each side, alongside 'new balance 550 NB' branding on the tongue, and an 'NB' logo on the heel. Further detailing includes the '550' inscription and 'NB new balance' lettering on the midsole, complemented by a basketball graphic on the tongue tag.

Utility: Primarily intended as casual footwear, the 550 'White Blue Haze' is a lifestyle sneaker, though its origins lie in performance basketball. The design incorporates a REVlite midsole, cushioned sole, and an Ortholite branded foam insole, offering comfort. A rubber outsole with a unique textured tread and flex grooves provides grip and durability, suitable for everyday wear.

Influence: The New Balance 550 has transcended its athletic roots to become a cornerstone of contemporary style. The model's resurgence, spearheaded by Aimé Leon Dore and its founder Teddy Santis, has solidified its status. The 550's blend of retro aesthetics and modern sensibilities has resonated deeply within the streetwear community and beyond, marking its place in fashion.