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Being one of Michael Jordan’s first major sponsors, a collaboration between Gatorade and Jordan Brand seems like a no-brainer. It finally happened in 2017, with a thirst-quenching collection of the Air Jordan 32 Low, Air Jordan 6, and Air Jordan 1 in multiple colorways inspired by the famous sports drink. For the Air Jordan 1, the classic high-top was decked out in four delicious “flavors”, which of course had to include the tried and true Lemon-Lime variety. The vibrant Gatorade Air Jordan 1 Lemon Lime features a bright citrus yellow upper with a matching translucent outsole. The partnership is made official with Gatorade’s lightning bolt logo on the heel and the full Gatorade logo visible under the outsole. Who’s thirsty?
Origin: The Air Jordan 1 Retro High OG Gatorade Cyber, a vibrant extension of the iconic partnership, materialized on December 26, 2017. This release was a direct homage to the legendary "Be Like Mike" campaign. The genesis of this model lies in the fusion of basketball heritage and the bold branding of Gatorade.
Construction: The Cyber colorway is meticulously crafted with premium materials. It features a high-top silhouette, constructed from premium leather, a nylon tongue, and tumbled leather overlays. Signature elements include Gatorade branding on the heels, custom printed insoles, a translucent outsole with the Gatorade logo, the "Be Like Mike" text, an orange Nike Air tongue tag, and the Wings logo on the collar.
Utility: Primarily designed as casual footwear, the Air Jordan 1 Retro High OG Gatorade Cyber seamlessly blends athletic functionality with a lifestyle aesthetic. The inclusion of an encapsulated Air-Sole unit in the heel provides cushioning, while the solid rubber outsole, complete with deep flex grooves and a concentric-circular pattern, ensures optimal traction for various activities. The shoe is designed to run true to size, offering a comfortable fit.
Influence: This model embodies the cultural impact of its predecessors. The Air Jordan 1 has been a cornerstone of streetwear since its inception. The original design, crafted by Peter Moore, continues to resonate through basketball culture. This particular iteration's impact is further amplified by its connection to the "Be Like Mike" campaign, a cultural touchstone that has influenced generations.
