{"product_id":"air-max-90-premium-ashen-slate","title":"Air Max 90 Premium Ashen Slate","description":"\u003cp\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: Designed by Tinker Hatfield and released on 20 May 2021 as part of Nike's Air Max 90 line. This release has the Pure Platinum\/Ashen Slate\/Light Armoury Blue\/Beach colourway. Ashen Slate is a cool, dusty blue grey, and it suits the Air Max 90 because this is a shoe that was always about layers of tone rather than about a single colour. The Air Max line began in 1987, when Nike cut a window into the midsole so you could see the pressurised gas unit it had been hiding inside its shoes, and the cushioning stopped being a claim and became something you could point at. The 90 refined that into blocking: panels stacked in tiers so your eye runs down the shoe to the air. In a muted slate, that architecture is easier to read than it is in a bright colourway, which is the argument for this pair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConstruction\u003c\/strong\u003e: Nike Air is a pressurised gas unit sealed into the midsole, exposed here at the heel where the 90 has always shown it. Above that sits the layered upper: mesh through the middle, overlay panels cut across it, a moulded heel counter holding the rear. Premium in Nike's naming usually indicates upgraded upper materials over the standard release, so expect richer panel finishes than a general release version of the same shape. Ashen Slate carries across several of those panels at slightly different weights, which is what gives the tonal effect rather than a flat wash. Style code DM2829 001 confirms this execution. Underfoot the geometry is road running heritage, cushioned and slightly heavy by modern standards.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUtility\u003c\/strong\u003e: Two ways. First, cold tonal: charcoal wide trousers, a slate knit and a navy overcoat, keeping the whole outfit inside the same temperature so the shoe reads as part of it. Second, warm contrast: washed indigo denim, a cream sweatshirt and a brown jacket, where the slate cools down an outfit that would otherwise run too soft. This is a walking and standing shoe, well cushioned for long days in a city and not intended for training now. Size true, expect a snug midfoot. Dusty blue greys pick up road film quickly, so wipe the panels after wear, use mild soap on the mesh and keep grit off the visible air window because scratches there are permanent.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInfluence\u003c\/strong\u003e: The Air Max line, the Air Force 1 and the Air Jordan are the three families that carried Nike out of sport and into everyday dress. From the 1980s onward they became status symbols in urban and hip hop fashion, then staples of mainstream American youth wardrobes, then core pieces in the casual and athleisure looks that followed. The Air Max 90 in particular became a European city shoe as much as an American one, worn far from any track. Underneath all of it is Just Do It, written by Dan Wieden in 1988 and first aired with 80 year old runner Walt Stack, the line that gave Nike a voice outside sport and made its running shoes legible as culture.\u003c\/p\u003e","brand":"Nike","offers":[{"title":"UK2.5 \/ 18-20 Days","offer_id":49459206422766,"sku":"AIMA90PRASSL-UK2.5-18-20D","price":28293.0,"currency_code":"INR","in_stock":true},{"title":"UK6.5 \/ 18-20 Days","offer_id":49459206455534,"sku":"AIMA90PRASSL-UK6.5-18-20D","price":32173.0,"currency_code":"INR","in_stock":true},{"title":"UK7 \/ 18-20 Days","offer_id":49459206488302,"sku":"AIMA90PRASSL-UK7-18-20D","price":31432.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/0320\/9198\/files\/1746876193_aima90prassl_photo1.png?v=1787296112","url":"https:\/\/hype-collective.com\/products\/air-max-90-premium-ashen-slate","provider":"Hype Collective","version":"1.0","type":"link"}