Name: New Balance 740v2 Black Cement
Brand: New Balance
SKU: GOATNEWENT163-UK7-18-20D
Price: 11249.00 INR
Availability: InStock

Select size

Express 1-step checkout. UPI, cards, COD and EMI.

COD Available

Pay 30% now, rest on delivery

Authenticity Certificate

Provided with every purchase

Delivery Insurance

Buyer protection on every order

EMI Available

Split payments on select cards

Delivery and Services

Easy Exchange & Buyer Protection Policy Size exchange support and buyer protection on eligible orders.

Cash on Delivery available Pay just Rs. 3,374.70 now, rest Rs. 7,874.30 on delivery. Available across eligible locations in India.

International Shipping Shipped worldwide, typically delivered within 18 to 20 days.

Origin: Released on 5 February 2025 and part of the 740 line. This release has a mesh upper in Black/Black Cement. Once the famous New Balance numbers become common, attention moves deeper into the catalogue, and that is how a model like the 740 gets a second life. It comes from the brand's running range rather than from its marketing, a mid tier runner in a numbering system that was originally a hierarchy of technical intent rather than a set of names. The second version arrives in Black Cement, a pairing of flat black with a grey that has the dry, mineral quality the name suggests. It is a deliberately unglamorous colourway on a deliberately unglamorous shoe, which is a very accurate description of what New Balance is actually good at.

Construction: Black and grey is the most legible combination for a layered running upper, because the grey lifts the overlays and mesh away from the base and shows how the shoe is assembled. Cement grey in particular has a matte, dusty quality that reads as material rather than as colour, which keeps the shoe looking technical rather than styled. It is also a practical pairing for daily wear in a city, since neither tone records dirt in the way a pale panel would. New Balance's engineering inheritance runs back to the arch supports it made in 1906, and multiple width fittings are still the promise underneath, which is what makes its running silhouettes wearable all day.

Utility: Wear one: black cargos or straight leg denim with a grey sweatshirt and a black jacket, an everyday urban outfit where the shoe is simply the most sensible element. Wear two: charcoal trousers with a white tee and a navy overshirt, using the cement grey to keep the palette from going too heavy. Both sit well with a hem that just touches the collar. Dry brush the mesh and any suede panels before wet cleaning, use mild soap on a damp cloth, and clean the midsole with a foam eraser. Do not soak or machine wash layered running uppers, since they trap water and dry unevenly.

Influence: The brand's rise in fashion came from its least fashionable products. The 990 family became the American dad shoe, plain and grey and worn for comfort rather than status, and normcore then high fashion reclaimed exactly that quality in the 2010s. The second phase of that story is where a shoe like the 740 lives: with the obvious models absorbed into the mainstream, the interesting choice becomes a number most people cannot place. Black and cement is the correct colourway for that instinct, understated to the point of near invisibility, recognisable only to people who know the catalogue rather than the hype cycle.