{"product_id":"new-balance-990v6-miusa-purple","title":"New Balance 990V6 Miusa Purple","description":"\u003cp\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: The New Balance 990V6, a distinguished member of the 990 lineage, emerges from a heritage rooted in performance and prestige. The original 990, a landmark release in 1982, was born from a singular vision: to create the definitive running shoe, irrespective of cost. This commitment established the 990 series as a benchmark of quality and innovation, setting the stage for subsequent iterations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConstruction\u003c\/strong\u003e: The 990V6 features an upper design that streamlines the traditional midfoot saddle, allowing the interplay of pigskin suede and synthetic overlays to elegantly drape over a breathable mesh underlay. This design choice contributes to a swift, modern aesthetic. FuelCell foam is the core of its responsive cushioning, complemented by an ENCAP midsole for enduring support and an Ortholite insert for enhanced comfort.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUtility\u003c\/strong\u003e: Initially conceived for running, the 990V6 has transcended its athletic origins to become a versatile lifestyle staple. It provides supportive comfort for casual walking, light running, and all-day wear. The durable rubber outsole, with its multi-zone tread, ensures reliable traction on various urban surfaces. Furthermore, the inclusion of extra laces provides personalization options.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInfluence\u003c\/strong\u003e: The 990 series, and by extension the V6, holds a significant place within the cultural landscape, influencing style through its 'Made in USA' ethos. The shoe's appeal extends to a discerning group of individuals. Athletes like Trayvon Bromell, seen training in the 990, represent the shoe's performance legacy. The presence of Action Bronson, a noted tastemaker, in the promotional campaign, highlights the shoe's integration into broader cultural narratives. Model Harsahej Singh Anand, featured in the launch, embodies the shoe's relevance in contemporary fashion.\u003c\/p\u003e","brand":"New Balance","offers":[{"title":"UK10 \/ 18-20 Days","offer_id":48120741560558,"sku":"NEWBALANCE990V6MIUSA606326-UK10-18-20D","price":18049.0,"currency_code":"INR","in_stock":true},{"title":"UK10.5 \/ 18-20 Days","offer_id":48120741593326,"sku":"NEWBALANCE990V6MIUSA606326-UK10.5-18-20D","price":18049.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/0320\/9198\/files\/New-Balance-990v6-MiUSA-Purple-Product.webp?v=1780911394","url":"https:\/\/hype-collective.com\/products\/new-balance-990v6-miusa-purple","provider":"Hype Collective","version":"1.0","type":"link"}