{"product_id":"nikeskims-air-rift-velvet-brown","title":"NikeSKIMS Air Rift Velvet Brown","description":"\u003cp\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: The NikeSKIMS Air Rift Mesh, in its 'Velvet Brown' iteration, represents a fusion of two distinct design philosophies. Rooted in the legacy of the original Nike Air Rift, which debuted in 1996 and drew inspiration from Japanese tabi socks and Kenyan distance runners, this collaboration reimagines a classic. This evolution of the Air Rift, born from the partnership between Nike and SKIMS, seeks to bridge the gap between performance footwear and contemporary fashion, offering a fresh perspective on the silhouette.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConstruction\u003c\/strong\u003e: The 'Velvet Brown' Air Rift Mesh is meticulously crafted with a streamlined upper, utilizing a single piece of dense mesh. This design choice provides an ultra-thin and near-barefoot feel. The structure is reinforced with strategically placed taped overlays for support. The split-toe design, a signature element, is complemented by an adjustable hook-and-loop strap across the midfoot, bearing the NikeSKIMS logo. The outsole features the SKIMS 'S' logo nubs, crafted for optimal traction.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUtility\u003c\/strong\u003e: Designed for versatile wear, the NikeSKIMS Air Rift Mesh caters to a range of activities and lifestyles. Its adaptability makes it suitable for casual wear, light workouts, and studio activities like Pilates. The design also aligns with the athleisure trend, offering a stylish choice for streetwear and relaxation. The minimal midsole and thinner sole unit contribute to a low-to-the-ground sensation, enhancing the shoe's overall comfort and wearability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInfluence\u003c\/strong\u003e: The NikeSKIMS Air Rift 'Velvet Brown' has swiftly established itself as a coveted item. The collaboration, spearheaded by Kim Kardashian, who envisioned a ballet flat aesthetic for the Rift, is a testament to the shoe's appeal. The Air Rift's legacy, tied to the running culture of Kenya's Great Rift Valley, continues to resonate. Its influence extends across various subcultures, from sneaker enthusiasts to high fashion circles, solidifying its position in the market. The shoe's minimalist aesthetic, combined with its association with SKIMS, ensures its continued presence in the evolving landscape of contemporary footwear.\u003c\/p\u003e","brand":"Nike","offers":[{"title":"UK10 \/ 18-20 Days","offer_id":48120789467374,"sku":"NIKOWNEA4CCA-UK10-18-20D","price":27452.0,"currency_code":"INR","in_stock":true},{"title":"UK11 \/ 18-20 Days","offer_id":48120789500142,"sku":"NIKOWNEA4CCA-UK11-18-20D","price":27452.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/0320\/9198\/files\/IO7694_20200_png.png?v=1780911429","url":"https:\/\/hype-collective.com\/products\/nikeskims-air-rift-velvet-brown","provider":"Hype Collective","version":"1.0","type":"link"}