Name: Pharrell x adidas Crazy BYW x Gratitude
Brand: adidas
SKU: GOATPHAUDE502-UK10-18-20D
Price: 25948.00 INR
Availability: InStock

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Origin: Released on 29 March 2019 and part of the Crazy BYW line. This release has a primeknit upper in Footwear White/Supplier Color/Supplier Color. Crazy BYW is adidas basketball reimagined as sculpture, a high-cut shoe with a suspended sole structure that puts visible engineering under the arch. Pharrell Williams, a long-running adidas designer collaborator, took that chassis for his Gratitude release, part of a run where single words rather than colour names carry the concept. It is a good match. The Crazy line was always adidas at its most theatrical, from a company that also marketed the adidas 1 in 2005 as the world's first intelligent shoe with a microprocessor making five million calculations a second. Spectacle is part of the brand's engineering personality, not a departure from it.

Construction: A high-top basketball build with a boost-adjacent suspended midsole geometry that leaves structure exposed rather than hidden inside foam. The upper is knit and synthetic, which means it wraps rather than clamps, and the collar sits above the ankle for support. Knit uppers on adidas builds stretch slightly with wear and mould to the foot, so the fit loosens over the first few outings. Clean with a soft brush and mild soap and avoid soaking, because water sits in knit and dries slowly. The exposed sole structure collects grit in its channels, so run a brush through them regularly or the sculpting stops reading as sculpture.

Utility: High-cut and sculptural shoes need long, simple lines around them. First recipe: black or charcoal tapered trousers that break just above the collar, a plain crew and a bomber, so the shoe reads as the terminal detail. Second: wide grey sweats with a hoodie, a full athletic build where the sole structure becomes the only hard edge. Knit uppers run true but relax with wear, so buy snug rather than roomy. This is a cushioned, supportive shoe suited to city wear and standing rather than a light travel shoe. Keep the knit dry, brush after each wear, and clean the sole channels so the suspended structure stays visible.

Influence: Pharrell Williams is among the designer collaborators through whom adidas built the modern creative partnership model, which began with Yohji Yamamoto's Y-3 and Stella McCartney from 2004 and carried on through Jeremy Scott, Raf Simons and Alexander Wang. Basketball is the category where those experiments land hardest, because the sport already carries adidas's earliest cultural credit, with Kareem Abdul-Jabbar and George Gervin putting the shell toe on NBA floors. The Gratitude framing moves the shoe away from team sport and toward personal statement, which is exactly the space adidas has occupied since Run-DMC made My Adidas without being asked to.