Name: Wmns 550 'White Midnight Purple'
Brand: new balance
SKU: BWM55WHMIVI-UK8-18-20D
Price: 24102.00 INR
Availability: InStock

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Origin: The New Balance 550, initially conceived in 1989 as a basketball shoe known as the P550 Oxford, remained largely obscure until its revival. This initial release did not garner substantial recognition, leading to its archival. The design was then resurrected in 2020, marking a pivotal moment in its history.

Construction: This iteration of the 550 features a low-top silhouette, meticulously crafted with a combination of smooth and perforated leather panels, enhanced by mesh accents. The design incorporates suede elements on the toe cap and mudguard, augmenting the premium feel. Additional features include the iconic "N" logo on the side profiles and the "550" branding on the lateral forefoot.

Utility: Originally engineered for performance basketball, the 550 has transitioned into a lifestyle staple, favored for casual wear. While suitable for everyday walking, the design is not recommended for running activities. The shoe's construction includes an EVA foam midsole, complemented by an OrthoLite comfort foam insole, offering a balance of style and wearability.

Influence: The New Balance 550's influence is undeniable, notably amplified by the collaboration with Aimé Leon Dore and the vision of Teddy Santis, which propelled it to global fashion prominence in 2020. This strategic partnership was instrumental in the silhouette's reintroduction as a general release, cementing its status. The sneaker's retro aesthetic has resonated deeply within the style landscape.